Using simple and scientific approaches, advanced technologies and thinking models, Echo Strategies delves into the culture of R&D and Product Development Teams to help them better define its culture – if it can’t be defined it can’t be managed. Since innovation happens better in a collaborative environment, and growth for the most part requires innovation, then working together – internally and externally – is key to unlocking true potential and building a sustainable innovation pipeline.
– Louis V. Gerstner, Former C.E.O. IBM Corporation
Moreover, Echo’s Strategic Customer Growth Process requires the understanding that collaboration is one of the keys to innovation;however, true collaboration requires a high level of trust. And that needs to be embedded into your corporate DNA.
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Companies promote the corporate philosophy that employees are their biggest source of competitive advantage or that employees are our important asset. However most of them, the employees, are unprepared for proactively managing, motivating and retaining their better workers. This situation is especially noticeable in technical, knowledge intensive or creative groups such as R&D, marketing or product development.
– Jack Welsh Former C.E.O. General Electric Corporation
Applied behavior science, culture assessment and affordable continuous coaching technology are practice areas Echo Strategies is helping pioneer with other change management and technology development groups in practice and in academia.
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Organizational ability to anticipate and accelerate innovation processes is for a large part predicated on sensing systems that provide timely actionable stakeholder intelligence. Research albeit it time consuming, expensive and too many boring is the engine that produces that intelligence and the great unanswered questions which create ideas for new product and business opportunities.
– Albert Einstein
Organizations can use catalysts like Echo’s Research Group that act as your Chief Thinking Officer to architect the research or design those sensing systems.
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An experienced research, strategy and leadership development boutique founded in 1990, Echo Strategies helps its customers take a scientific approach to listening, looking, learning and playing with its customers and key stakeholder groups.
The firm’s practice revolves around three areas: leadership development, innovation culture design and research including new service development and business model design. [ click to learn more ]