Part 2.1: Self Reflection: Digital Therapeutic Strategies
Overview: When dealing with patients in a new digital era, it is imperative that a startup, or pre-existing firm focuses on the consumer’s overall experience with different treatment options. Many times a company’s biggest concern is adherence to treatment, so it is more important than ever to not only understand why customer’s act the way they do but also to be able to navigate ways to change that behavior.
1. Patient Perception: The way a patient perceives their life is the way their life is, even if they’re wrong. Meeting a patient “where they are,” is critical to starting the conversation.
2. Behavior Change: Fostering behavior change is about being a good listener. It’s about reinforcing the other person’s value systems rather than imparting our own. At its heart, behavior change is about listening, empathizing, and validating another person.
3. Patient Partnerships: Adherence, compliance, and persistence are very convenient terms for us since we can pass the blame to the patient. “We’ve done our job. It’s your fault since you’re non-compliant.” Where’s the partnership in that? How would it go over if you said to your wife, “Oh, you didn’t put your keys back? You’ve been non-compliant.”
4. Brand Experience: During a doctor’s visit, the brand of thermometer, pulse oximeter, CAT scan, etc. are usually unknown to the patient. We should be trying to create “the frictionless patient experience” which is centered around the patient’s understanding and catalyzing behavior change.
5. Patient Ecosystems: It’s incredibly valuable to see people in their home and how they live.
Stay Tuned!
Stay tuned as we cannot wait to share more of our major takeaways in the coming weeks, along with exciting new event notices and engagements that we are working on! Check it all out at https://echostrategies.biz/
