Business, academic minds come together to share ideas

Business, academic minds come together to share ideas

The tools were simple. White boards, pens and colorful sticky notes. The problems were not: Could Coca-Cola develop a line of beauty products that would sell • How could McDonald’s cut the carbon footprint of its drive-through windows, where car engines idle as...
Survey Research: Listening to the Lost

Survey Research: Listening to the Lost

Whether listening to lost employees, lost sales analysis, lost job candidates or lost customers it is more of an art then a science and one of the most challenging forms of survey research. Current U.S. Business Environment:  The subject itself is an indication of the...
Converting creativity into prosperity in Greene

Converting creativity into prosperity in Greene

When Darlene Urban Garrett moved back, after 30 years, to Greene County in 2005 to take a job as that county’s development manager, her duties introduced her to residents of Greensboro. She remembered the Monongahela River town’s history as a pottery and glass...
Creative Direction

Creative Direction

Just days after tossing his gold-tasseled cap into the air at the University of Central Florida’s 2000 graduation, 22-year-old Rodel Oiga packed his belongings, said his goodbyes and drove across the country to Vegas. After a two-year stint in Sin City, he tried on...