Echo Business Products
Leadership Development & Executive Education
Echo links leading-edge behavior science, culture assessment and continuous coaching technology to provide proven leadership development programs and practices customized for innovation professionals. We have also pioneered a new approach to leadership development targeted to the unique needs of executives and managers in technical, knowledge-intensive or creative groups such as R&D, new product development, marketing and other innovation-based disciplines.
Innovation Culture Design
Echo helps its clients accelerate their innovation processes by using simple and scientific approaches based on advanced technologies and thinking models. We show your innovation professionals how to work together more effectively – internally and externally – to create a culture that catalyzes innovation and helps build a sustainable innovation pipeline. We delve into the culture of R&D, product development and other innovation teams to create environments that boost employee engagement and team energy.
Market Research & Testing
Echo helps our clients maximize their data-based assets by delivering focused insight at every level of decision-making with a host of next-generation business intelligence and data science processes. The business intelligence process is the engine that drives ideas for new product and business opportunities, while data science enables an organization to make the most of the deluge of information it encounters each day. We architect and implement custom sensing systems that generate and analyze the data critical to business success.
Echo has been involved in helping its clients take a scientific approach to listening, looking and playing with their customers and key stakeholder audiences since 1990. Our predecessor company, High Technology Associates Inc. (acquired in 1990 by Brunner Advertising), had a strong foothold in qualitative and quantitative methods for both market and marketing research. This Customer Listening™ process platform enables Echo to offer a broad array of service solutions.
Echo’s research products and service solutions include six core offerings:
→ Customer Loyalty Tracking Services & Systems Development
→ Voice of the Market Assessments
→ Organizational Culture Assessment & Change Management
→ New Product – New Service Development and Testing
→ Business Model Development
→ Breakthrough Innovation Auditing
Key Questions Echo Answers for You:
• How loyal are your customers versus your competitor’s key customers?
• How does your customer loyalty vary by product line, by market segments, account size, etc.?
• What are your biggest strengths and weaknesses in the eyes of your customers?
• What are your biggest strengths and weaknesses in the eyes of your best sales prospects?
• What keeps your key customer up at night?
• What are the three biggest reasons you lose customers (besides price)?
• Which of your service offerings are of least value to your customers?
• What new products or services do your customers need but not even know it?
Analytical Models:
• Loyalty Modeling and Customer Value Analysis (CVA)
• Levitt Analysis
• Net Promoter Score (NPS) and Customer Advocacy Modeling
• Price Elasticity and the Van Westendorp Price Model
• Impact Analysis (Regression)
• Employee-Customer Mirror Image Analysis
• Market Modeling and Customer Database Analysis
• Samples Shipped Analysis
• Key Competitor Profiling
• Strategic Customer Growth Process (Joint Venture with Material Innovations LLC)
• Delphi Opinion Forecasting Panels
• Selected Google Analytics
• Other Analytical Models Available
Market Focus
Echo has over 27 years of experience serving healthcare, technology, advanced materials, manufacturing, economic development, workforce investment boards and professional business service markets in North America and globally.