Liberty Coating Company, Morrisville, PA, is one of the leading pipe coating services for gas and water utilities in the northeast. A 60-year history of customer centricity has created a loyal base that will be mined and leveraged to help expand the company’s Pritec brand of corrosion management systems and services nationally. The Pritec brand was put in the ground in the 1960s. Hence, its has been proven in the field and has a well-established track record with the consulting and corrosion engineering communities.
Don Barder, President of Liberty Coating, and his leadership team have recently selected Echo Strategies from among several consulting firms and utility domain experts as its research agency of record. A portfolio of voice of the customer – voice of the market listening posts and reproducible research processes will be designed and established to assist Liberty in harvesting insights, building technical use studies and customer success stories. In addition, this direct customer and market feedback will be used to drive Liberty’s well-established continuous improvement and quality management programs.